I am Karl,
a Graphic designer
& production
artist .
About
Graphic design, for me, has always been about storytelling. The ability to communicate ideas, emotions, and concepts through visuals is a deeply powerful experience. From the curve of a line to the choice of colours, every design detail serves a purpose in conveying a message. It’s not just about aesthetics; it’s about meaning.
Download CVExpertise
- Graphic Design
- Brand Identity
- eBlast
- Production Design
- Photoshop Guru
- Illustrator
SOME of MY Experience
Blakely Fundraising
Product Designer
July 2023 - December 2024
Taking design projects to completion across integrated campaigns, including digital (Google display ads, social media assets, HTML emails, responsive landing pages) and print (Direct mail packages, newsletters, inserts, and marketing collateral)
Make Your Mark Design
Creative Lead
August 2011 - October 2021
With my experience in retail advertising and marketing, I initiated creative messages with different forms of design. Utilizing my knowledge of computer software such as the Adobe Creative Cloud and also my experience in print production, enabled me to generate ideas to help clients such as Blakely Fundraising, Milwaukee Tool, Bissell and othe retailers produce an effective message with their product.
Education
George Brown College
Commercial Art Certificate /
Graphic Design Diploma
Graphic Design Diploma
Jun 1997
Starting off with interest in Commercial Art soon expanded to the full 3 year program at George Brown where I also became a tutor for first year computer class students.
Apple Canada - Training
Mac OS X Help Desk Essentials
August 2005
Using the Mac is an essential medium for most designers. It helps unlock so much imagination however, ever so often this medium needs some
TLC so I went to the source and was trained with
a crash course in troubleshooting and maintenance techniques to keep my medium "sharp and ready".
Recent Works
Here are some of my favorite projects I have done lately. Feel free to check them out.
Milwaukee Tool
Product launches or a seasonal product push, coming up with new ways to present Milwaukee Tool's products was always a challenge but rewarding when the client was excited to activate it across North America in their campaigns.
- Production Design
Vinyl Wrap
Everything from vehicle wraps and lettering, signs, banners, decals, trade show graphics, business cards, goalie masks and so much more!
- Photoshop Guru
100th Store
Home Depot Canada put a call out to it’s associates to help create a new apron and logo for their 100th store opening. I answered with a design that was chosen to be on the aprons for the Thunder Bay, ON store.
- Branding
Brand Design - Logos
Logos come in a shapes and styles. Having the luxury to have full creative control to create some of my favourites over the years.
- Branding
Production Design
From flyers, to seasonal catalogues. It never gets done on your own. Being part of a production team is something that is in my wheelhouse. Occasionally, you get to take lead on the creative. From concept, to art direction, photo shoots and cleaning up the final files, here are some of my favourites.
- Production Design
Image manipulation
A photoshop Guru has extensive experience in advanced image manipulation, retouching, and digital compositing. Proficient in creating visually stunning and impactful graphics for a wide range of applications, including advertising, web design, and print media..
- Photoshop Guru
- Product Design
Shannon parker
Creative Director, Blakely Fundraising
I’ve had the pleasure of working with Karl at two different organizations over the past 20 years. He is a highly dedicated, innovative, and hard-working designer with an exceptional command of Adobe software. Karl’s technical expertise makes him my go-to resource for questions about Adobe programs or macOS. He approaches every project with passion and persistence, consistently seeing tasks through to completion. Additionally, his sense of humour made every collaboration both productive and enjoyable.
Leann Lennox
Manager, Creative & Studio services., Mark IV
{Please contact me direct for info regarding Leann's reference}
Joanne Dunford
Online, E-business, Marketing and Management Consultant
Karl was an outstanding senior design contributor to the Source Advertising design team, one of the busiest design teams I have ever worked with. He could always be counted on for interesting and compelling creative design concepts, delivered in unreasonably fast time!
Nathalie Hughson
Freelance Translator
Karl's open-mind and unique sense of creativity produced some oustanding designs for various aspects of the French flyer. He was able to take the English concepts he created and use the French translation provided and turn it into a concept equally as appealing as the English. Karl is an asset as a Graphic Designer, his creativity will "WOW" anyone who works with him, he is a pleasure to work with.
Emily Webster
Registered Nurse
Karl is a very creative individual who thrives in a fast-paced environment. Working with Karl was a pleasure — I would never hesitate to ask for his assistance as he was always more than willing to help. He would show me some Photoshop tricks, help me to troubleshoot on the Mac, or simply give me his creative perspective on a layout. He was and still is my "go-to" guy for Mac technical support. I look forward to working with him again in the future.
Get In Touch
I love to hear from you. Whether you have a question or just want to chat about design, tech & art — shoot me a message.